Shot for a new client today – Captain Morgan/Anomaly. What a great day – all went really well. Art Director John was a pleasure to work with as (of course) was my whole team. Sergio my stylist did a great job sourcing a million and one prop variations and we kept him VERY busy all day switching things in and out of shots. Everyone left the studio smiling which I take to be a very good sign. Many thanks to the Captain Morgan crew for trusting us to push the limits a bit with their new campaign. I think it looks really great – and totally different to anything they have done before.
Watch out for billboards ‘a la Aaron’ all across the US..!